How Can We ReWork Online Queuing Systems For Events And Attractions?
For event organisers, the assurance that interest in your event will be so high that tickets will likely sell at lightning speed is a dream come true. Yet, for those managing the logistics of ticket sales high ticket demand can quickly morph from a dream into a logistical nightmare. Once, hopeful event attendees would hang on
Blooming Success: How Outdoor Attractions Are Sweating Their Spring Assets
As we emerge from the chill of winter, attractions and outdoor venues are presented with a golden opportunity to capitalise on their gardens, grounds and other outdoor spaces. With longer days, milder temperatures, and the enchantment of blooming landscapes, the spring season provides a perfect backdrop for attracting the public. Though the rainy season has felt
Travel Connectivity: How Attractions, Tours, And Activities Can Extend Their Reach With Technology
The travel industry assists travellers in booking flights, securing accommodation, finding activities and highlighting visitor attractions and places of interest all over the world Yet, the way it does this is very different compared to a decade ago. Very few travel agencies are left on the high street and these days trips, whether business or
What Can Visitor Attractions Do To Enhance the Solo Visitor Experience?
Picture the last holiday advert you saw. Imagine a poster for a sightseeing tour or heritage site. Can you recall the main image on the last restaurant website you looked at? I’m willing to bet all the images in these marketing campaigns were of couples, friendship groups and/or families. Not singles or solo visitors.I find
How Visitor Attractions Can Increase Footfall And Revenue In Winter Months
Winter is a challenge for many attractions, even ones that are mostly indoors. It’s not only the colder, often rainier, weather that puts people off heading out for the day, it’s also the post-Christmas dip. The first month or two after Christmas is a time when the public are inclined to retreat from venturing out.
Visitor Attraction Management: Addressing Recruitment Issues And Attracting Talent
It’s no secret that the UK visitor attractions industry has struggled to recover post-pandemic. In March 2023, the Guardian reported that visitors to the UK’s leading attractions were still down 25% compared to pre-covid numbers.Arguably though, a reduction in footfall may be at least allowing attractions to cope with the difficulty in recruiting staff. Research
Is the Ticketing Procurement Process Broken?
Earlier this year Kelly Moleson, the host of Skip The Queue Podcast caught up with our founder Sarah Bagg to talk all things 'ticketing procurement' and asked, is the process broken? Sarah shares her top tips for attractions/experience/leisure operators and tech suppliers entering into a new procurement process and guidance on how to create and
Accessibility in Events And Attractions Ticketing
There is a well-known saying that goes, ‘If you build it, they will come.’ Unfortunately, sometimes it’s not so simple. I’d been enjoying a fascinating discussion with Craig Pryde, accessibility advocate and founder of ticketing platform, Different Breed, for over an hour. Yet, it was one of his last remarks I knew would most stay with
A Guide To Sourcing A New Ticketing System For Visitor Attractions And Events
Ticketing systems in the attractions and events industry are a completely different concept from what they were, even a decade ago, thanks to technological developments. It is no longer about a customer being able to simply book a ticket online and receive this via email, app or post.Now, ticketing software can support tiered ticketing, encourage
Audio Guides vs In-Person Tours At Sports Stadiums And Other Attractions
You will often find me speaking about how advancements in technology are enabling more immersive experiences. But what is immersion? Immersion is the state of becoming completely involved in something. To experience it on a deeper level that can become sensory. Technology has indeed aided this, especially in the attractions industry. However, in-person experiences that
When Is The Right Time To Bring In A Consultant?
There are a great many reasons businesses may bring in a consultant. Being a consultant myself, I see the value. At the risk of sounding somewhat cliche, I know I make a difference to the businesses I work with and whenever a project is completed I feel an immense sense of satisfaction knowing that I
How To Enhance, Package And Promote Gift Experiences For Christmas
Gift experiences are set to be a popular choice for Christmas and that’s good news for attractions. Although many attractions will be seeking to increase footfall over the holiday period with Christmas events and holiday-themed experiences, they may also now enter the gifting retail market. A market that has traditionally belonged to product-based businesses.A study
How Visitor Attractions Can Make The Most Of Data-Driven Personalisation
Knowledge is power, so they say. Actually, I think Francis Bacon said it but regardless, it’s a saying that rings true, particularly when it comes to marketing. Knowledge in the digital age means data, and data is driving marketing capabilities. The ability to communicate directly with consumers and use data-driven personalisation to target them based
The Decline of School Museum Visits: Can Attractions Bring Back School Trips?
Talk to adults about school trips and you're likely to spark both memories and nostalgia. Many of us will recall coach rides of classmates singing along to songs, the inevitability of at least one child getting travel sick and all trailing around a grand building in high-vis jackets and backpacks with feelings of awe. As
Immersive Art Experiences – The Future Of Art, Or Just A Trend?
In the last few years, we haven’t seen so much of a new wave of art but a new wave of how we experience art. Immersive art has been literally popping up across Europe, America and Asia and it’s made for hot discussion in the art and culture space. However, as with anything that appears
Do Heritage Sites, Museums And Galleries Need To Modernise Income Streams?
In the UK and across some of Europe, the general public benefit from free entry to National museums, art galleries and other heritage sites. The philosophy behind free entry to museums is that the world history, arts, culture and education held inside is accessible to all, regardless of financial situation or background. For those that
Why Is It Harder To Get Female Speakers At Tech Events?
Female representation is crucial across many fields. From the Pyramid stage at Glastonbury Festival (criticised this year for its all-male headliner line-up) to the world of business. Both women and men need platforms to contribute equally to the workforce, the arts and politics.Broadly, we are making progress. As of 28th February 2023, 40.2% of FTSE
Presenting Technology Solutions To Non-Technical Clients
I’m a middle person. As a consultant, I establish and nurture relationships between clients and suppliers. I need to understand both parties and help them work cohesively together. Yet, this position also places me between highly technical people and those who, a lot of time, are not. Having worked on both sides and in between,
Can Attractions Provide An Alternative To The Ticket Souvenir?
Almost everybody has one.It may be a vintage trunk, a beautiful wooden box with your name carved into it, or it might just be an old shoebox. Some lie under beds or at the back of wardrobes. Others sit proudly on coffee tables and bookshelves. They are, of course - memory boxes - and though they
Asking The Right Questions In Business
Questions. We ask them every single day.We ask them around the dinner table and in our daily interactions. We ask them internally, even whilst doing something seemingly passive, like watching television. Most of us ask a lot of questions in our professional lives too. Some of these questions can even change or save lives. A
Approaching The Client-Supplier Relationship As A Partnership
When we look at the Dictionary definition of the noun ‘supplier’, there’s the one most obvious to us business types: ‘Supplier - a company, person, etc. that provides things that people want or need’- Cambridge Dictionary Being a fan of the beautiful game though, and having worked at Chelsea Football Club, I’m also familiar with this term
The cost of ambiguity in tech procurement!
From creating a clear brief, and articulating requirements to communicating your objectives, the ticketing and technology procurement process can be full of ambiguity! That ambiguity can so often lead to confusion and a lack of clarity. That lack of clarity results in extra costs! Not just to the operators, but also to the consultants and vendors that form
Ticketing Business Forum ‘all female’ ticketing panel!
ReWork is reflecting on this year's Ticketing Business Forum, held at the Emirates Old Trafford, Manchester, UK. Over the 2 days, the event explored the latest trends, developments, and innovations in the ticketing industry. ReWork feel very honoured to have been asked to be part of those conversations. The event was packed full of great conversations, including
The benefits of investing in tech partnerships
People talk about a ‘partnership approach’ but what does it actually mean in reality? And why does it matter? If you can identify with the majority of the words listed below when thinking about the relationships between operators/technology providers, then the chances are you’re experiencing the many benefits that come from a ‘partnership-led’ approach. Relationship collaboration cooperation connection union Interaction Integration Solidarity incorporation interconnection unity affinity togetherness oneness companionship sympathy Closeness From a first greeting
ReWard and Recognition
Whether it’s at home or at work, being recognised for the work will always create a positive springboard It makes us feel good, but also provides us with the vital signposts of ‘value and appreciation’. Sector and organisation recognition programmes also have a similar impact on the businesses and teams that engage with them. Think about the
Top Tips for Planning Succesful Software Demonstrations
Ticketing consultants guide to software demonstrations Whether you’re a supplier presenting your software or an operator looking to choose a new solution, there’s definitely an art to getting the process right. Online, or in person……. One, two, three hours, or maybe longer? One thing is for sure, your approach can be the difference between gaining a new client/selecting the
The Business of asking Smarter Questions
What makes a good question? How good are we at asking smarter questions in business? Questions that sparked lots of interesting discussion during ‘Asking Smarter Questions’, hosted by Sam Knowles at the Brighton Chamber event this week. The late Queen loved to ask everyone she met "What Do You Do?" Ironically this is one of my least favourite
What technology do you need?
Collating your ticketing/epos/CRM requirements can seem like a daunting task, but it's an incredibly powerful tool to get the most out of your system partnerships. It's important to clearly define your system requirements before entering discussions with suppliers, as this helps ensure that the technology meets your unique needs. This also helps you avoid costly errors or
Business Processes and Perspectives
ReWork Consulting Having an independent ticketing, epos, membership, and CRM consultant involved in your procurement project can be invaluable. Having a fresh perspective, as well as identifying potential areas of improvement in your supplier partnerships is key when bringing on board consultants. With ReWork’s expertise, we’ll help you find the best ticketing/epos/CRM solutions for your business, as well
The Need for a Ticketing Review
As a visitor attraction, you want to ensure your visitors have the best experience possible. But how do you know if your ticketing/Epos/membership is meeting the needs of your guests? The answer is simple—you need to conduct a ticketing review. A ticketing review will provide you with insights into what is and isn’t working within your ticketing
Effective ticketing supplier reference checks
Timing is key to ticketing supplier references checks during procurement Time is a commodity we are all short of. Yet, cutting corners in reference checks during ticketing procurement can lead to ill-informed choices. Choosing the wrong supplier, can mean more time unpicking issues down the line. Ensure your reference checks occur at key stages of the procurement
Are your Membership schemes working?
Is a really valuable question, that all attractions would benefit from regularly asking. When marketing spend is far less to retain customers, than the comparative effort/cost associated with gaining new customers, prioritising a review of your membership offering could be a game changer! At ReWork, we frequently witness overly complicated membership offerings, which are not only confusing