GoodCRM provides CRM software for arts, culture, heritage, charity and purpose-led organisations.

ReWork has supported the leadership team through a combination of project-based work and strategic advisory services, helping the business navigate growth, evaluate opportunities and strengthen its position within the sector.

As GoodCRM entered its next phase of growth, the business was becoming involved in larger conversations around commercial growth, partnerships, product direction and approaches to procurement. 

The National Football Museum is a unique organisation that sits at the intersection of culture, sport, heritage and community engagement. It operates as a visitor attraction, a charity, an educational hub and a guardian of football’s social history. Its audiences include families, fans, schools, donors, community groups, tourism partners and corporate clients, each engaging with the museum in different ways.

ReWork Consulting was appointed to provide clarity, structure and independent insight, helping the museum navigate the CRM market with clarity and a practical understanding of what would genuinely support its long-term goals.

Cornwall Museum and Art Gallery is a historic cultural institution undergoing significant transformation. Formerly known as the Royal Cornwall Museum, its rebrand signalled renewed ambition to broaden its audience, modernise its offer and deliver growth. That ambition required systems and processes that could support admissions, memberships, events and retail in a more integrated way.

ReWork was appointed to provide independent structure and sector expertise, guiding the museum through technology procurement while ensuring decisions reflected operational realities and long-term strategic ambition.

Smeetz is a Swiss software provider specialising in ticketing, pricing and booking technology for attractions and live entertainment organisations. With a growing presence across Europe, the business was looking to establish itself within the UK market, building awareness, credibility and a deeper understanding of the sector.

ReWork Consulting was appointed as an independent strategic partner, working alongside the UK Sales Director and the Swiss leadership team to provide commercial advice, market insight and product feedback that would help shape the business’s long-term growth within the UK.

Tropical Bikes is a leading bike tour and rental operator based in Copenhagen, welcoming international visitors and preparing for expansion into additional locations and regions. The business delivers guided tours, rentals and family-friendly cycling experiences, with ambitions to introduce greater automation, strengthen operational efficiency and increase direct customer engagement.

Leadership engaged ReWork to provide clarity on whether its reservation system and supporting processes were robust enough to support expansion and long-term commercial ambition.

The Lost Gardens of Heligan is one of the most beloved gardens in the UK, attracting hundreds of thousands of visitors each year. But with a legacy ticketing system that no longer enabled them to make sense of data, they faced a pivotal moment: how to future-proof their systems without overwhelming internal teams or blowing the budget.

ReWork was brought on board to provide objectivity, an independent view of the market and advice on the right approach to selecting the best partner/s, whilst reducing procurement risk and onboarding process.

Derry City & Strabane District Council is developing a new museum, the DNA Museum, set to open in 2026 at the historic Ebrington site. It will be a modern, interactive space celebrating the area’s global heritage. Alongside it is the Guildhall, a popular and beautifully restored venue already welcoming over 170,000 visitors each year.

The Council was looking for expert independent advice on the best ticketing, events management and EPOS systems to improve the visitor experience, create operational efficiencies and drive growth, whilst supporting the development of a brand new attraction.

Wake The Tiger creates unique immersive experiences and ‘Amazement Parks’ which take people to alternative worlds.

They wanted one solution to support many operational and commercial functions. These included; advanced sales, walk-ups, events management, retail, catering, membership and CRM.

Wake The Tiger was able to benefit from ReWork’s wealth of knowledge of the attractions technology market. Having worked on large-scale creative projects in the past, Sarah was able to bridge the gap between cutting-edge technology and the team’s creativity.

Lakeland Arts is responsible for several award-winning arts and heritage galleries and museums, in Windermere and Kendal in Cumbria. Each of these cultural venues is unique in its experience and customer base. 

With one gallery re-opening in May 2023, after a refurbishment, Lakeland Arts had an opportunity to take a fresh look at the market and consider a better fit, for both operational and commercial requirements, as well as system cost. This procurement project had to be completed within an extremely short timescale.

The requirements of this project were complex. Lakeland Arts needed a solution for a multi-site operation, across ticketing, membership, groups, events, retail and CRM.

Having successfully launched their venue ticketing product at Hever Castle, LIVE IT saw an opportunity within the visitor attractions sector. However, a knowledge gap was identified within the business, which required a clear strategy for growth.

ReWork was approached to support LIVE IT to become ‘market ready’ and successfully launch into the sector to grow their market share and increase profits.

TickX have been supporting the Live entertainment industry with their successful technology solutions since 2015. The company recently changed its mission to ‘unlock the power’ of direct bookings for the events industry. They have significantly improved the ticketing and marketing capabilities of some of the biggest names in global entertainment, through an increase in online conversion rates.