About
Smeetz is a Swiss software provider specialising in ticketing, pricing and booking technology for attractions and entertainment organisations. With a growing presence across Europe, the business was looking to establish itself within the UK market, building awareness, credibility and a deeper understanding of the sector.
ReWork Consulting was appointed as an independent strategic partner, working alongside the UK Sales Director and the Swiss leadership team to provide commercial advice, market insight and product feedback that would help shape the business’s long-term growth within the UK.
The Challenge
As the business expanded, it also needed to ensure its product, proposition and future development reflected the expectations of the UK market, rather than relying on experience from other territories.
While Smeetz had a strong product and a clear ambition to grow in the UK, it was entering a mature, relationship-driven market where trust, reputation and sector knowledge are critical to success.
The business needed a better understanding of how UK attractions and live entertainment organisations evaluate technology, what they expect from suppliers and where the platform could genuinely differentiate itself from more established competitors. It also wanted to ensure future product development reflected the practical needs of the UK market, rather than assumptions based on experience in other territories.
ReWork’s Approach
ReWork worked as an independent strategic partner, bringing together experience from both the operator and supplier sides of the industry.
Support included reviewing the commercial proposition, challenging pricing and messaging, identifying priority sub-sectors and providing practical insight into how UK organisations buy, implement and expect to work with technology partners.
The partnership also extended beyond commercial strategy. Drawing on insight gained through consultancy projects across the sector, ReWork provided feedback on product development and customer onboarding, helping Smeetz identify opportunities to strengthen the platform for the UK market and contributing to future product roadmap discussions.
Alongside this, ReWork introduced Smeetz to complementary organisations within the wider industry ecosystem, helping the business strengthen its network and deepen its understanding of the UK market.
The Outcome
The partnership gave Smeetz a clearer understanding of where the platform was best positioned within the UK market and greater confidence in its commercial approach.
Operator insight gathered through ReWork also informed discussions around product development and customer onboarding, helping ensure future priorities reflected the practical needs of UK attractions and live entertainment organisations.
During the partnership, Smeetz secured one of its first and most significant UK contracts, successfully competing against an established UK supplier for a major live entertainment and visitor destination project. While every procurement decision is influenced by multiple factors, the work undertaken throughout the partnership helped strengthen the business’s proposition and better align it with the expectations of UK organisations.
Perhaps most importantly, the business developed a much deeper understanding of the UK market, creating knowledge and insight that continued to inform commercial decisions, product development and future growth.
In Their Words
“Entering the UK market came with major challenges. Building brand awareness and earning trust in a crowded space. It was tough. We knew our product could deliver, but proving that without an established UK footprint was a real hurdle.
Working with Sarah and ReWork helped us cut through the noise. She challenged our thinking, clarified our positioning, and brought structure to our strategy, from knowing who to speak to, to understanding when and how. We stopped trying to be everything to everyone and started focusing on where we could make the biggest impact.
The results have been tangible, stronger visibility, a more strategic sales approach, and a team structure that’s already improving the client experience. Personally, Sarah became a trusted sounding board, a source of honest insight and coaching that’s been invaluable to me in building my network and confidence in a new sector.
If you’re on the fence about working with ReWork, don’t be. Whether you’re a supplier or an attraction, Sarah helps you ask the right questions, make smarter decisions, and move forward with confidence, all with a unique 360 perspective of the sector and market opportunities that can’t come from internal resources alone.”
Nick Fenton, UK Sales Director Smeetz
Why It Matters
Successfully entering a new market requires more than a good product. It requires an understanding of customer priorities, operational challenges and the wider commercial and cultural landscape.
By combining independent market insight with experience of working alongside both operators and technology suppliers, ReWork helped Smeetz make more informed commercial decisions, strengthen its proposition and ensure future product development was influenced by the needs of the organisations it was looking to serve
Need an independent review of the market, and how that relates to your product, opportunities and processes?
Let’s chat here: https://reworkconsulting.co.uk/get-in-touch/