Strategic thinking!
The word strategy can conjure up images of military generals, football coaches, and large corporations.
In all these examples, strategy plays a key role.
But what exactly is strategy? And how can it help your business?
A strategy is a plan that helps you achieve your objectives.
It’s a way of thinking about what you want to achieve and how you can get there as efficiently as possible.
Believe it or not we all use strategies in our lives, although most of the time we don’t realise it.
If you want something to change/go somewhere/do something, most of us will have a strategy of how to get there.
Keep it simple!
A good business strategy identifies the most important factors for success and offers solutions for dealing with them.
It’s better that it’s a simple straight forward document that everyone can get behind, than a weighty document that just gathers dust!
A business strategy isn’t just about coming up with ideas; it’s about making sure those ideas are backed by solid reasoning and practical implementation.
Whatever form it takes, your strategy plays a pivotal role in influencing your choice of ticketing/CRM partner, how it’s supported and ultimately, how successful that ongoing relationship is.
So whether you’re a museum or gallery, theme park or historic house, zoo or aquarium, knowing where you want to be and how you’re going to get there will be key.
‘Strategy allows you to consider the difference between the overall impact of actions and the narrow pursuit of short-term business goals. It’s as important not to win the quarter and lose the decade’
The Strategy Book: How to think and act strategically to deliver outstanding results
