About
GoodCRM provides CRM software for arts, culture, heritage, charity and purpose-led organisations.
ReWork has supported the leadership team through a combination of project-based work and strategic advisory services, helping the business navigate growth, evaluate opportunities and strengthen its position within the sector.
The Challenge
As GoodCRM entered its next phase of growth, the business was becoming involved in larger conversations around commercial growth, partnerships, product direction and approaches to procurement.
The leadership team had a strong understanding of their product, customers and day-to-day operations. What they wanted was broader market context and independent challenge to help them assess opportunities, test assumptions and make informed decisions as the business continued to mature.
They also wanted to better understand how GoodCRM was perceived externally and how to communicate its value with greater confidence in an increasingly competitive supplier landscape.
ReWork’s Approach
The relationship combined individual project work with ongoing strategic advisory support.
Working closely with the leadership team, ReWork provided practical guidance across areas including pricing, market positioning, approaches to procurement, partnerships, product development and commercial strategy.
This support drew on experience across arts, attractions, leisure and live entertainment, as well as extensive knowledge of the technology supplier landscape and the transactional customer engagement tools that sit at the heart of many operator businesses, including CRM, ticketing, EPOS and booking systems.
ReWork acted as a trusted sounding board, helping the team explore ideas, consider different options and make decisions with a clearer view of both buyer expectations and supplier realities.
Alongside this advisory support, ReWork also facilitated relevant partner introductions and connections across the sector, helping GoodCRM build relationships, broaden its network and gain additional perspectives from organisations operating in similar markets.
The Outcome
The engagement helped GoodCRM become more intentional in its decision making and more confident in evaluating opportunities that aligned with its long-term ambitions.
The team strengthened its approach to partnerships and sector engagement, developed greater confidence in articulating its proposition and gained a clearer sense of how to position the business as it continued to grow.
The relationship also provided challenge and reassurance at key moments, helping the leadership team make informed decisions across multiple areas of the business, from product direction through to future growth.
In Their Words
“Sarah helped us better understand the wider landscape in which we operate. We had confidence in our product, but lacked the external perspective to fully appreciate how we were being perceived and where GoodCRM fitted within the sector.
Through strategic conversations, external perspective, thoughtful challenge and valuable introductions, Sarah and ReWork helped us think differently about our positioning, product direction and growth opportunities. As a result, we’ve become more connected, more intentional in our decision making and much more confident in articulating the value we bring, building partnerships and identifying new opportunities.
If you’re considering working with Sarah and ReWork, don’t underestimate what the partnership can bring. The benefits become apparent very quickly once the conversations start.”
Steph Graham, CEO, GoodCRM
Tom Cowle, Founder & COO, GoodCRM
Why It Matters
As technology businesses grow, the questions they face often extend beyond product development and customer delivery. Decisions around positioning, partnerships, market perception, procurement approach and future growth can have a significant impact on long-term success.
Having access to an independent perspective from someone who understands both the operator environment and the technology supplier landscape can help leadership teams navigate those decisions with greater confidence.
For GoodCRM, the value came from an evolving relationship that provided support, insight and perspective as the business continued to develop. The engagement established a strong foundation for future collaboration whenever additional support or challenge is needed.
Need an independent review of the market, and how that relates to your product, opportunities and processes?
Let’s chat here: https://reworkconsulting.co.uk/get-in-touch/