At ReWork, we know that great outcomes come from great partnerships.
We’ve built our business on longstanding professional relationships, becoming collaborators before ReWork’s existence and strengthening that network since its founding. Each associate brings a respected track record, deep sector expertise, and a shared commitment to impactful work. These are trusted partners, known through genuine experience, not chance encounters.
Tim Chambers
Areas of Expertise
- Ticketing consultancy
- Commercial modelling
- Live entertainment and venue strategy
- Data-driven revenue optimisation
Experience and Notable Projects
- Independent consultant and Non‑Executive Advisor with deep experience at Ticketmaster UK, Live Nation, and TicketWeb UK
- Provides strategic counsel on pricing, analytics, and market entry across international ticketing and live entertainment sectors.
- Advising global ticketing platforms on market entry and pricing strategy
- Business modelling for large-scale music and event venues
- Strategic consulting across the live entertainment sector in Europe and North America
Why we work together
Sarah and Tim were introduced through mutual connections at TheTicketingBusiness and later became co-advisors of TheTicketingBusiness Forum. Since then, Tim has become a trusted mentor and confidant to ReWork. Someone Sarah often turns to for a critical professional eye when developing new ideas or testing assumptions.
His deep industry perspective and honest counsel continue to shape and strengthen ReWork’s thinking and approach. Tim was one of the first supporters of the ReWork Connector service, which helps connect organisations across the industry to build meaningful partnerships.
Meredith Rangel
Areas of Expertise
- Global travel trade and distribution (20+ years)
- Connecting experiences, attractions and tours to the right audiences at scale
- Operator-first, practical approach
- Technology selection and partnership development
- New market entry and growth.
Experience and Notable Projects
- Partnering with destinations and tourism boards across Australia to enhance operator trade-readiness, expand global reach, and improve booking capabilities.
- Guiding experience-based operators through the complete development of their distribution strategies – from zero to fully trade-ready – with a focus on long-term sustainability.
- Designing and delivering workshops, toolkits, and resources that simplify the complexities of the travel trade for business owners.
- Advising operators on B2B partnership opportunities, contracting approaches, and OTA onboarding to maximise visibility and conversion.
- Collaborating with booking platforms and marketplaces to increase operator engagement, streamline processes, and drive sales performance.
Why we work together
Meredith and I met through the Arival network and quickly saw the crossover in challenges across tours, experiences, and attractions in our respective markets.
We regularly share insights around tech, distribution, and commercial strategy — helping each other (and our clients) stay ahead. Meredith brings clarity and practicality to complex distribution issues, as well as hands-on experience in confirming systems/distribution channels and together we offer a joined-up perspective on product, tech, and market reach.
Keith Thomas
Areas of Expertise
- Development of projects from concept, through planning and design, to launch and into successful operation
- Integration of leisure and entertainment components into complex master plans
- The organisational, contractual structuring and management of leisure projects
- Leisure Trends
- Sustainable tourism
Experience and Notable Projects
- Sea Life Centres (UK & Europe) – Managed operations and later development of 24 sites across UK & Europe as Development Director, Vardon Attractions (now Merlin Entertainments).
- Adani Airports, India. Advising on the creation of a new entertainment district adjacent to Ahmedabad & Lucknow airports, the selection of preferred concepts, developing the business case & integration into the master plan.
- Frameless (UK) – Business planning, managing booking / CMS tender and Group & Travel trade strategy for this leading new digital arts attraction, now open in London’s West End.
- International Destination Masterplans – Ongoing advisory roles integrating visitor attractions into wider tourism and urban development plans globally.
Why we work together
Keith Thomas, co-founder of the Petersham Group, has been a valued supporter and collaborator throughout Sarah’s career. Before founding ReWork, Sarah worked with Keith during the tender process for the Frameless attraction, where their complementary strengths in commercial strategy, master planning and ticketing were clear.
Sarah reached out to Keith for advice and to share her early ideas for ReWork. His guidance helped shape the early direction of the business and led to Sarah becoming an Associate Consultant with the Petersham Group, a relationship that continues today. Their partnership combines deep sector knowledge with a shared focus on practical, high-impact consultancy.
Ruth Coalson
Areas of Expertise
- Creative business development
- Immersive experience strategy
- Market expansion and partnership building
- Fulldome and immersive media
- Funding strategy and grant application services
- Market research and recommendations for portable and fixed dome installations
Experience and Notable Projects
- As a business development and marketing specialist in immersive media, Ruth has produced award-winning CGI and live-action content for international clients across diverse sectors, including visitor attractions, medical, education, energy, and architecture. Her work spans multiple immersive formats: fulldome, large-format IMAX, immersive environments, flying theatres, and immersive tunnels.
- Ruth has managed high-profile client relationships and represented services at international events and conferences, overseeing worldwide exhibition and event participation. Her distinguished client portfolio includes Ferrari World, Google Lunar XPrize, Sharjah Centre of Astronomy & Space Sciences, Disney, Our Dynamic Earth Edinburgh, ESA, and UKSA. She has also managed international distribution of full-dome film libraries and cultivated strategic relationships with global distributors.
Why we work together
Sarah first reached out to Ruth ahead of IAAPA Vienna after recognising a shared interest in innovation, sector diversification, and how technology can shape meaningful experiences. That initial conversation sparked a foundation for further exchange and shared learning.
Ruth is now a valued member of the Tech Peer Network, which Sarah launched following the Ticketing Professionals Conference 2023, recognising the need for a space that supports business owners, consultants, and professionals who often feel underrepresented in the tech world. Ruth continues to be an open, thoughtful contributor to the network — her insight and experience enriching ReWork’s broader thinking.