Is your ticketing/CRM system passed its sell by date?
With technology forever innovating, it’s not surprising that many attractions find themselves with outdated ticketing, retail, F&B, membership or CRM systems.
But how do we really know when we need to replace our software?
The right software system, or combination of systems neatly integrated, can help you get stuff done quicker, create more income and allow you to run more efficiently.
Quite simply, old solutions where the technology just isn’t fit for purpose just slow you down.
One of the initial challenges that ReWork helps clients to understand, is which of the different ticketing/CRM models are most suited to support their long term objectives for growth.
We help you understand which tools/features may be more fit for purpose for your business than others.
Here’s a couple of examples which may be a consideration for now, or to meet your future needs.
Open APIs (Application Programme Interfaces)
- Modern, fully cloud solutions allow you to connect easily to other systems, via an open API
- This saves time and money, replacing the need to manually transfer data.
- These easy connections also offer opportunities to reach new audiences, through OTA (Online Travel Operators)
- These could help you to fill capacity during your off-peak periods.
AI (Artificial intelligence)
- Sounds really techie, but basically this tool allows organisations to understand trends and provide better insight into customer behaviour
- Think patterns between the weather + day of visit + ticket price + effect of local events on visitor behaviour = ?
- If this is key to your growth, and your current partner does not provide it, is it on the road map?
Here’s just a few indicators that it may be time to consider whether your ticketing partner is out of date!
- You can’t speak/meet with your customer account/client success manager.
- You don’t hear from your ticketing provider, unless something has gone wrong.
- You are met with ‘no’ each time you ask whether the system can do something which is aligned with market direction.
- Each time there is an upgrade, you grit your teeth for fear the system will fall over.
- You are continuingly being promised updates that never get delivered.
- Communication is mostly reactive from your supplier.
- Your solution has become so bespoke over time, it is now extremely hard to train staff on, or maintain.
- Your ticketing partnership is preventing you to make changes in your business.
If you’re not sure if it’s time to re-invest, why not reach out to ReWork to help you.
We will review your current partnership. Work with you to discover what your long term requirements are and provide you with recommendations to move forwards. All to help you create the best ticketing partnership suited to you.
