
Top Tips for Planning Succesful Software Demonstrations
Ticketing consultants guide to software demonstrations
Whether you’re a supplier presenting your software or an operator looking to choose a new solution, there’s definitely an art to getting the process right.
Online, or in person…….
One, two, three hours, or maybe longer?
One thing is for sure, your approach can be the difference between gaining a new client/selecting the right partner, or very costly investments.
Maximising Demo Time
As ticketing consultants the first thing ReWork considers is the length of time that we can focus our full attention.
It’s proven that, as humans, our attention span is forever decreasing, with some recent research suggesting that we’re now lagging behind goldfish at 8.25 seconds!

In an ideal world, we’d break up demonstrations into smaller pieces, to allow for better engagement and retention of information.
But more time is something most don’t have, therefore what we really need is…….
A plan to create successful demonstrations
- For suppliers to showcase their products and services
- To support the operator’s procurement decisions
Either way, it’s important for everyone to make every moment count.
ReWork recommends following these easy steps*
- Agree on a format and communicate to everyone involved well in advance
- Ensure an evaluation process is in place which reflects your key objectives
- Ensure there’s an open dialogue between vendors and operators to ensure there’s clarity of expectations/objectives
- Create a clear set of objectives for each round of presentations/demonstrations – this business-critical investment is worth the time
- If a consultant isn’t supporting the procurement process, then nominate one person to ensure all points are covered and time is maximised
- Do not underestimate how much work there is involved in planning, executing and reviewing software demonstrations, when coordinating this with your colleagues
- Ensure you factor in enough time to individually reflect on each demonstration, then come together to discuss your thoughts
- If possible, avoid having more than one demo per day, it’s very easy to let tiredness affect your judgement
- Remember the person who’s presenting can be the difference between gaining a new client, or not if you’re a supplier – but from an operator’s perspective, it’s worth keeping in mind that person could be working for a competitor in the not-so-distant future, so be careful how much of your decision is based on that one person
- However pressed for time you are, do not rely on one demo. It is never enough!
*All of these points should apply to both suppliers and operators through the procurement process
ReWork’s insight comes from 10 years of planning, delivering and reviewing ticketing/retail/membership/CRM demonstrations and presentations.
With the added bonus that we’ve also been through the procurement process as operators!
This puts us in a unique position to provide the best advice for both suppliers and operators, wanting to maximise this opportunity.
If you’re a supplier who’s looking to improve their sales conversion in software demonstrations, or you’re an operator who needs help with a system procurement project. We’re here to help.