
ReWard and Recognition
Whether it’s at home or at work, being recognised for the work will always create a positive springboard
It makes us feel good, but also provides us with the vital signposts of ‘value and appreciation’.
Sector and organisation recognition programmes also have a similar impact on the businesses and teams that engage with them. Think about the great work that Visit England VAQAS scheme does to support the tourism industry, the many mystery shopper organisations that carry out vital benchmarking visits, and the likes of Trip Advisor that allow customers to rate your venues/attractions.
Without them how do we really begin to know, just how well we’re doing?
This week ReWork were fortunate enough to chat with Ros Walker. As well as heading up the very successful Marketing/PR and training company, Ask Clout Ros is heavily involved in the VAQAS scheme. She speaks enthusiastically about the positive impact it has on the organisations involved and the sector it supports
The VAQAS visits look at every part of the customer-visitor journey, from pre-visit, social channel engagement, and the ticketing purchase journey. To onsite consumer/operational/service touch points. Ros explained” the online customer journey and onsite staff efficiency play a critical part in the assessment. Technology impacts both these areas, and therefore the technology partner plays a key role. The value is not just in the visit and assessment, but the feedback that the scheme provides to support improvement”
I was intrigued to understand how technology influences VAQAS’s successful assessments

And how could it be woven into the ongoing technology and attractions partnership to improve performance benchmarking?
- If you’re an attraction signed up for this scheme, do you share this feedback with your technology partner and how could it support the partnership?
- If you’re a technology supplier, do you know which of your clients is involved in this scheme? How could this feedback help your client/partner relationship and any future sales opportunities?
These recognition and reward schemes/awards allow organisations to benchmark, and provide valuable insight, feedback and reward for the teams doing the hard work.
From increased team morale and staff retention to increased visitor numbers through positive PR and exposure. Or improvements to the technology that supports the customer journey, the benefits of these assessments are endless
From Visit England, Museums and Heritage, Associations of Cultural Enterprise or regional awards, like this week’s Bristol Life Awards, we’d urge you to get involved.
Whether it’s to recognise a business/team or individual, the rewards are priceless.