When Is The Right Time To Bring In A Consultant?
There are a great many reasons businesses may bring in a consultant. Being a consultant myself, I see the value. At the risk of sounding somewhat cliche, I know I make a difference to the businesses I work with and whenever a project is completed I feel an immense sense of satisfaction knowing that I
How To Enhance, Package And Promote Gift Experiences For Christmas
Gift experiences are set to be a popular choice for Christmas and that’s good news for attractions. Although many attractions will be seeking to increase footfall over the holiday period with Christmas events and holiday-themed experiences, they may also now enter the gifting retail market. A market that has traditionally belonged to product-based businesses.A study
How Visitor Attractions Can Make The Most Of Data-Driven Personalisation
Knowledge is power, so they say. Actually, I think Francis Bacon said it but regardless, it’s a saying that rings true, particularly when it comes to marketing. Knowledge in the digital age means data, and data is driving marketing capabilities. The ability to communicate directly with consumers and use data-driven personalisation to target them based
The Decline of School Museum Visits: Can Attractions Bring Back School Trips?
Talk to adults about school trips and you're likely to spark both memories and nostalgia. Many of us will recall coach rides of classmates singing along to songs, the inevitability of at least one child getting travel sick and all trailing around a grand building in high-vis jackets and backpacks with feelings of awe. As
Immersive Art Experiences – The Future Of Art, Or Just A Trend?
In the last few years, we haven’t seen so much of a new wave of art but a new wave of how we experience art. Immersive art has been literally popping up across Europe, America and Asia and it’s made for hot discussion in the art and culture space. However, as with anything that appears