A Guide To Sourcing A New Ticketing System For Visitor Attractions And Events
Ticketing systems in the attractions and events industry are a completely different concept from what they were, even a decade ago, thanks to technological developments. It is no longer about a customer being able to simply book a ticket online and receive this via email, app or post.Now, ticketing software can support tiered ticketing, encourage
Audio Guides vs In-Person Tours At Sports Stadiums And Other Attractions
You will often find me speaking about how advancements in technology are enabling more immersive experiences. But what is immersion? Immersion is the state of becoming completely involved in something. To experience it on a deeper level that can become sensory. Technology has indeed aided this, especially in the attractions industry. However, in-person experiences that
When Is The Right Time To Bring In A Consultant?
There are a great many reasons businesses may bring in a consultant. Being a consultant myself, I see the value. At the risk of sounding somewhat cliche, I know I make a difference to the businesses I work with and whenever a project is completed I feel an immense sense of satisfaction knowing that I
How To Enhance, Package And Promote Gift Experiences For Christmas
Gift experiences are set to be a popular choice for Christmas and that’s good news for attractions. Although many attractions will be seeking to increase footfall over the holiday period with Christmas events and holiday-themed experiences, they may also now enter the gifting retail market. A market that has traditionally belonged to product-based businesses.A study
How Visitor Attractions Can Make The Most Of Data-Driven Personalisation
Knowledge is power, so they say. Actually, I think Francis Bacon said it but regardless, it’s a saying that rings true, particularly when it comes to marketing. Knowledge in the digital age means data, and data is driving marketing capabilities. The ability to communicate directly with consumers and use data-driven personalisation to target them based