How Visitor Attractions Can Make The Most Of Data-Driven Personalisation
Knowledge is power, so they say. Actually, I think Francis Bacon said it but regardless, it’s a saying that rings true, particularly when it comes to marketing. Knowledge in the digital age means data, and data is driving marketing capabilities. The ability to communicate directly with consumers and use data-driven personalisation to target them based
The Decline of School Museum Visits: Can Attractions Bring Back School Trips?
Talk to adults about school trips and you're likely to spark both memories and nostalgia. Many of us will recall coach rides of classmates singing along to songs, the inevitability of at least one child getting travel sick and all trailing around a grand building in high-vis jackets and backpacks with feelings of awe. As
Immersive Art Experiences – The Future Of Art, Or Just A Trend?
In the last few years, we haven’t seen so much of a new wave of art but a new wave of how we experience art. Immersive art has been literally popping up across Europe, America and Asia and it’s made for hot discussion in the art and culture space. However, as with anything that appears
Do Heritage Sites, Museums And Galleries Need To Modernise Income Streams?
In the UK and across some of Europe, the general public benefit from free entry to National museums, art galleries and other heritage sites. The philosophy behind free entry to museums is that the world history, arts, culture and education held inside is accessible to all, regardless of financial situation or background. For those that
Why Is It Harder To Get Female Speakers At Tech Events?
Female representation is crucial across many fields. From the Pyramid stage at Glastonbury Festival (criticised this year for its all-male headliner line-up) to the world of business. Both women and men need platforms to contribute equally to the workforce, the arts and politics.Broadly, we are making progress. As of 28th February 2023, 40.2% of FTSE